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Fall Y'all
OVERVIEW:
ROLE: Event Designer
TOOLS: Photoshop | Illustrator | Figma | Procreate | Blender | Logic Pro X
TIMELINE: AUG - SEPT '23
Every fall, the office of Associated Students Concerts & Events welcomes both incoming and returning students to the UC San Diego campus with the Fall Y’all Festival.
In collaboration with our client AS Concerts and Events, I created a new brand design to the event and developed design assets in coordination to the industrial theme of this year's event.
REIMAGINATION:
In the direction of this project, I had to reimagine the classic Fall Y'all logo that carried a staple look prior to COVID. With events evolving following the pandemic, the AS Concerts and Events team wanted to take a new approach to the classic look by implementing an industrial theme to the design. The challenge in this design process was creating a fresh look that still maintained a bit of the playful elements that was in the previous branding of the event.
PREVIOUS LOGO
LOGO DEVELOPMENT
FINAL LOGO
FINAL BRAND DESIGN:
PRINT MATERIAL:
SOCIAL MEDIA DESIGNS:
STAGE VISUALS:
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