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Supergoop!
OVERVIEW:
This rebrand project was taken on to reconstruct the existing Suprgoop! brand. New details and elements were implemented to provide more playful and retro characteristics.
ROLE: Designer
CLIENT: Case Study
TOOLS: Photoshop | Illustrator | Figma | Procreate
Case Study
How can I take an existing brand and reimagine it with its existing elements? I wanted to take the current elements of Supergoop and twist it into a retro style. The challenge was to not stray too far from the brand's existing elements, while also finding a way to refresh the visual identity.
Original Logo
Redesigned Logo
When redesigning, I wanted to keep the playful feel of the brand while adding more subtle details and curves to the look. For the rest of the branding, I wanted maintain the same color palette that is associated with the brand while creating a retro feel with the new font family and branding pattern.
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